Three Incredible Days at the Shanghai Lujiazui Coffee Festival

From May 29th to 31st, Mumamoo Coffee had the pleasure of participating in the Shanghai Coffee Festival, held at the beautiful Lujiazui Central Green in the heart of Shanghai’s financial district.

For three busy and unforgettable days, we welcomed coffee lovers, longtime supporters, friends, and many first-time visitors to the Mumamoo booth. Surrounded by the iconic skyline of Lujiazui, it was inspiring to see so many people gather together through a shared passion for coffee.

One of the biggest highlights of the festival was our seasonal coffee menu. As the weather grew warmer, our signature Dirty and Affogato became crowd favorites. Refreshing, rich, and perfect for summer, these drinks kept the bar busy from morning until evening.

What surprised us most was the incredible response to our specialty pour-over coffees. We brought a selection of coffees from origins around the world, hoping to share the diversity of global coffee culture with visitors. Many guests specifically came to our booth to explore and taste these coffees, spending time discussing flavor notes, processing methods, and coffee-producing regions with our team.

These moments remind us why we started Mumamoo. Coffee is more than a drink—it is a way to connect people, cultures, and stories from different corners of the world. Every cup represents a journey, and every conversation creates a new connection.

As a Shanghai-born coffee brand, it was especially meaningful to share our coffees in the city’s most vibrant and energetic district. The support, enthusiasm, and curiosity we experienced throughout the festival exceeded our expectations and made this event truly special.

To everyone who visited our booth, tasted our coffees, and shared your time with us—thank you.

We look forward to meeting you again soon, whether in Shanghai or somewhere else around the world.

Until the next stop on our journey.

Drink Coffee, See the World.